BUNNIES!!! is being printed (I imagine) overseas at this very moment. It’s release date is January 27. That means I have roughly five months to generate some pre-release buzz about it. I find myself staring blankly at the FnGs and wonder what to do next. A website? Facebook page? Postcards? (Done). Trailer? Press release? Standing on a corner saying, “Look at this!” to anyone who happens by? I am not a stranger to marketing and promotion—I’ve worked on many programs and projects over the years as the graphics guy—but I am daunted by what to do for my own book. I suppose the promotion and marketing has never seemed as important as it does when you are promoting and marketing your own stuff. I don’t know what all I’ll do. I don’t know what kind of participation I can expect from the publisher. I don’t know if I need to hire a professional PR or marketing person. I don’t know a lot. Declan (above) screams the title of the book with unfettered joy and excitement. That’s what I want the promotion to feel like. So….
January 27, 2015 • From Katherine Tegan Books, an imprint of HarperCollinsPublisher