Last month, I had an idea for today’s post. It wasn’t a bad idea, and one I might use eventually, but when it came time to actually DO something about it (it involved other people), an uneasy feeling came over me. That little voice saying, “Are you crazy? One more project to coordinate?” Let me set the scene…
I had just finished a round of revisions for my novel. CHECK.
I finally got a messy first draft on a new picture book story down on paper that I’d been thinking about for two months. CHECK.
I had to start seriously thinking about a promotional plan for my upcoming books. CHE–. UH-Oh.
This was me…
Starting a new project that involved multiple people just wasn’t going to happen. The fact is, I feel like I’m swirling the drain every time I think about book promotion. Which seems silly. I’ve launched books before. I’m done blog tours and had signings. I’m not new to this. BUT…the last time I launched a new book was in 2008. It feels like I’m learning it all over again! Couple that with the facts that 1) I start teaching another online course in January, and 2) I have one book coming out on Jan. 31 and another on March 15, well…there you go! My brain is swirling.
One of the things I’ve come to learn about myself through the years is that when I begin to feel a sense of panic my best remedy is to act, which usually involves planning (at least that way I feel like I’m moving forward—even if I don’t know where I’m going). Maybe it’s because writing (even list-making) is a comfortable place for me but regardless, it always helps. So, I did a little research and found three resources for helping me get started with planning some promotional activities.
First, I recalled from years past that authors Mary Hershey and Robin LaFevers had a fabulous blog about marketing for introverts, Shrinking Violets Promotions. I admire these two generous ladies for their writing but also because their blog is loaded with all kinds of great ideas. Because I’m an introvert, their blog speaks to me and provides me with some great advice.
Second, I came across an article on Author Unlimited called “50 Ways to Promote Your Book.” It also has many ideas (50 + more! For both adult and children’s market authors). This helped stop my brain from swirling and got it focused on some real action—things I could implement!
Third, and best of all (because like a fabulous dessert, I save the best for last), I did some research and have initiated a conversation with Curious City, a children’s book marketing agency. Kirsten Cappy is the heart of Curious City and a promotional dynamo. One of the things that appeals to me is that Kirsten can tailor-make a marketing plan that meets the needs of the individual author. So, for someone like me (remember, I’m an introvert!), this is very, very appealing. Just like a fabulous dessert (except Kirsten doesn’t make my mouth water!).
So, if you’re in that place where you’re starting to think about book promotion (post-deal but prior-to-launch), give these sites a look. I hope they help you on your own promotional journey!
Terry writes picture books, easy readers and board books and is whittling away at a middle-grade adventure novel. She lives in the California desert but avoids the summer heat by retreating to Mammoth Lakes every summer to hike, bike, write and dip her head in high mountain sky. She’s a Vermont College of Fine Arts graduate and teaches online children’s writing courses for UCLA Extension (go Bruins!).