Tag Archives: Cover reveal League of Strays

What’s the Deal with the Cover Reveal?

Wow, what a whirlwind week! On March 30th, I was given permission to officially release my cover for LEAGUE OF STRAYS. I’d been staring at it for the previous six weeks (was that all it was?), waiting impatiently for the moment when I could join other authors of 2012 and present my cover to the world. If you haven’t seen it, I will grandly reveal it once more, because it was so much fun to do the first time…

When the cover first came in my email box, I was scared to open it up. My only input on the design had been a vote on model selection. What if I didn’t like it? What if the design was, gulp, boring? I didn’t have to worry. I loved it immediately, though I had to get over the fact that Kade resembled a certain vampire who shall remain nameless (turns out that’s a good thing, according to my daughters.) I loved the purplish/blue starry background, the fact that someone thought to make Charlotte a redhead, even though she doesn’t dye her hair until a later scene in the book, the super scalding choice for Kade, the spot on “girl next door” look of Charlotte, the fabulous large lettering for the title—the electrical wire running through the font really ups the thriller feel. And I would be dishonest if I didn’t mention that one of my favorite features is the large red font of my name! I owe this cover beauty to designer-extraordinaire, Maria T. Middleton, one of the best in the business, and all the Abrams staff who worked so hard on it.

How important are covers, really? I don’t really know. As a teen, I judged the title first (hope you’ve had success in finding the right one, Melanie Crowder!), next the jacket copy, then the cover, and finally, the inside flap text. If I was really on the fence, I’d read a few random paragraphs inside. If those didn’t grab me in some mysterious way, then I didn’t look further. I never read reviews. With today’s blog craze, though, I imagine it’s different for teens. Word of mouth takes on a whole new meaning.

But back to the “reveal.” I was completely taken aback/impressed/floored by the amount of people who commented on the cover, or posted on Facebook, or retweeted my original reveal tweet. I am deeply grateful to the larger writing community, who shared my news as if it were their own. In a blink, my cover seemed to be everywhere.  To my surprise and elation, it even got a design review on blogs like Wefancybooks.blogspotcom.

As for my author website, it went from a daily average of, um, a few loyal readers to 200 in a 24-hour period. (This is similar to the feeling one gets when a good friend knocks on your door and you have to invite them in, cringing all the while because your house is messy. I definitely had my OMG, is my website cool enough to handle these visitors moment?!)

In the end, I realized it’s not about promotion, it’s about capturing a great moment in my life and enjoying every second of the party. Speaking of parties, I can’t even imagine how exciting my future launch party will feel, with real, live friends to wrap my arms around. Then I can say thanks in person.


Filed under Book Promotion, Celebrations, cover art, Happiness, Social Media, Updates on our Books!