Category Archives: Book Promotion

Interview with JASMINE TOGUCHI editor, Grace Kendall!

The launch for Debbi Michiko Florence’s JASMINE TOGUCHI series continues with an interview with Debbi’s editor, Grace Kendall of Farrar, Straus and Giroux Books for Young Readers. Read below to get the inside scoop on all things Jasmine!

JG: What initially drew you to Debbi’s writing and JASMINE TOGUCHI?

GK: Oh! What a tough question. I think, aside from the writing itself–which is sweet and fun and pitch-perfect for this age–I was in awe of how elegantly Debbi handled big issues. In MOCHI QUEEN, Jasmine is simply trying to have a new experience before her older sister. It’s also about questioning traditional gender roles in a Japanese-American family. But the story is funny and energetic and packed full of silly sister drama. Jasmine has a ton of gumption, just like Debbi. That’s why I couldn’t put the manuscript down!

How have Jasmine, her adventures, and her family changed through the editorial process? Did JASMINE read much differently in the original submission from what we read now?

No, I think the Jasmine of Draft 1 is the Jasmine you see in the final books here. But when we decided to sign up four titles, it became clear that Jasmine’s voice needed a bit more volume to help sustain a whole series. So we worked on pulling out the brightest details in her personality. Debbi knows this character so well, and I love this little girl more with every book. It’s been so fun to see her develop over four stories!

One of my personal favorite characteristics of Jasmine’s is her insistence that she can do anything she sets her mind to, even if it’s labeled a “boy” activity. What is your favorite personality trait of Jasmine’s?

I can’t pick one, so I’ll give you three:

Artistic trait: Jasmine loves to make collages from her mother’s old magazines. I did the same thing when I was a kid.

Kinetic trait: Hopping. When Jazz (as I fondly call her) is anxious or excited, she hops from one leg to the other. It’s the perfect solution to too many nerves. And funny in a serious scene!

Emotional trait: I adore her sisterhood with Sophie. I’m a lot like Sophie, and my younger sister is a lot like Jasmine. I think it’ll be helpful for young readers to see these two siblings get through their growing pains–and look for any similarities in their own relationships.

Elizabet Vukovic’s illustrations are so dynamic and really showcase Jasmine’s personality. How did you find and decide on Elizabet Vukovic as the illustrator for these books?

It was a journey! We looked at A LOT of portfolios. But the second I saw Elizabet’s drawing of a little girl with big glasses playing dress-up in a glowing red gown, I knew we had our artist. I love Elizabet’s use of ink, the weight of her lines, and the phenomenal sense for color wash. We were SO lucky she was free. Her enthusiasm for the texts has brought a whole other layer of narrative to these books.

We get four whole JASMINE books, the first two releasing on July 11th! What adventures are in store for Jasmine as the series progresses?

Every time Debbi sends in a new manuscript, I’m convinced it’s my favorite Jasmine book yet. So, get ready for even more awesome adventures! In Book 3, Jasmine learns how to play the taiko drum for the school talent show. But there’s a big difference between being the best and trying your best. And a new kid in school will challenge Jasmine’s patience to hilarious and heartfelt effect.

In Book 4, Jasmine’s grandmother sends her and Sophie daruma dolls to wish on. So, Jasmine decides to wish for a pet: a flamingo! But where will it live, and how will Jasmine feed it? Can she even convince her parents to keep her pet flamingo? Jasmine gets a big surprise when a different wish is fulfilled!

Thank you so much for your time, Grace! We can’t wait to get our hands on more Jasmine adventures!

You can enter to win a copy of MOCHI QUEEN and SUPER SLEUTH! One entry per one comment per post this launch week for a maximum total of five entries. Enter by midnight EST, Sunday July 16. The winner will be drawn at random. Must have U.S. mailing address. Good luck!

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Filed under Book Launch, Book Promotion, Celebrations, Editing and Revising

Going Out with a Bang (of Fireworks)!

It’s the last day of our celebration of the release of Sarvinder Naberhaus’s BLUE SKY WHITE STARS, illustrated by Kadir Nelson. Sarvinder’s book celebrates the beauty of America, so to wrap up the launch of Sarvinder’s debut, we thought we’d go out with a bang and talk about our favorite Fourth of July memories!

Debbi Michiko Florence: When we lived in Upstate NY and my daughter was younger, Bob, Caitlin and I would go to Bob’s brother’s house and then both families would go to the park in downtown Saratoga. We’d set up blankets, check out the booths and play cards and board games until it got dark. Then the fireworks show would start – and it was spectacular, but the best part was spending it with family. I miss those days! Our kids are all grown up and while we sometimes still get together with Bob’s brother and sister-in-law, I miss having the kids around.

Hayley Barrett: I love a parade and my neighboring town, Wakefield, has the best 4th of July parade in Massachusetts. A few years ago, I had the joy of seeing Rex Trailer — a local television personality from my childhood — ride by on a SPECTACULAR and high-spirited palomino horse. He would have been about 82 years old at the time and rode like the true-blue cowboy he was. Boom, Boom, Boomtown Forever!

Katie Slivensky: Growing up in my neighborhood, we would all decorate our bikes in red, white, and blue and have a giant bike parade to our local pond. There, we would swim and bbq and celebrate with bomb pops and all our neighbors! It was one of my favorite days of the year.

Jason Gallaher: There is absolutely nothing like going out to Coeur d’Alene Lake in Northern Idaho on the Fourth of July. I have so many memories of hopping in a boat, water skiing all day, then bobbing along just after sunset and watching fireworks blast over the lake. It’s beautiful, and I’m positive it’s the inspiration behind Katy Perry’s “Firework.”

Sarvinder Naberhaus: My favorite 4th of July memories happened AFTER it was all over. The fair used to come to town, and set up at the park just down the hill. I could see it from the tops of my climbing tree. They had a Ferris wheel, tilt-a-whirl, swings (my favorite because I was flying). My neighbor girl and I would go down after it was all over. What a mess! But as the hazy lazy days of summer dragged on, it was hard to find an adventure. So we’d go down and sift through the plethora for “treasure.”

You can see fireworks and so much more of America’s landscape and history in Sarvinder’s BLUE SKY WHITE STARS, out now! Grab a copy for yourself from IndieBound, Barnes & Noble, Amazon, or your favorite bookseller!

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Bike photo from Bike Provo; Ferris wheel photo from Northforker/Katharine Schroeder

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Filed under Book Launch, Book Promotion, Celebrations

Our Favorite America!!

The launch for Sarvinder Naberhaus’s BLUE SKY, WHITE STARS continues! To keep the celebration going, we talk about our favorite cities, states and national landmarks in the USA!

Terry Pierce: City – It’s a tie between Boston, MA, and Portland, OR. I love the “intimacy” of both these large cities and their “walkability” (a word I just made up to mean “ease of walking.”). Portland is the essence of the Pacific Northwest with its small coffee houses, frequent bookstores and gorgeous distant mountain scenery. Boston’s incredibly rich history, amazing food (Hello, North End!) and sight-seeing points of interest make it a favorite big city to visit (yes, I visited Robert McCloskey’s mother duck and ducklings statue—what children’s writer wouldn’t?).

Natural landmarks – No doubt, Yosemite National Park. There is nothing like it with its massive granite cliffs, cascading waterfalls, abundant wildlife and the lazy Merced River meandering down the middle of the valley floor. When I drive through the Wawona tunnel and see the full view of the valley, it still takes my breath away. It’s truly spectacular and makes me appreciate the amazing natural forces of our planet. I mean, to think that a glacier carved away the solid granite and sculptured the valley is mind-blowing.

Debbi Michiko Florence: Oh it’s hard to pick just one place, so can I pick a few? While there are many landmarks, states, and cities in the U.S. that I love and enjoy returning to, because I’ve moved so often in my adult life, my favorite places are those that take me to be with family.

San Francisco – City of my birth – I love the majestic Golden Gate Bridge, the foggy mornings, and all my precious memories created there.

Huntington Beach, CA, and Portland, OR – My parents live in Huntington Beach and visiting them means down time, relaxation, walks to the beach and on the pier, sunshine and ocean. My sister and her family, and my stepson, live in Portland and there’s nothing like hanging out with family while visiting a vibrant city with great food and sights.

Christina Uss: I will narrow down my list of eight million to two.

Philadelphia. I went to college here and spent four amazing years soaking in the history and culture of Philly. I’d finish classes for the day and then have to decide – did I want to go for a run up the steps of the Art Museum with the theme song to Rocky playing in my head, or go visit the Liberty Bell, or peruse an original copy of the Declaration of Independence, or stroll down Elfreth’s Alley, the oldest residential street in the U.S.? Or just go eat a cheesesteak or a butter-soaked Amish pretzel? Or do ALL of them? I adored how day-to-day life of people of so many diverse backgrounds was swirling around these historic sites every day, all hours of the day. Philly feels to me like a place where every layer of American history from colonial times to an hour ago is alive.

My heart swells with patriotic pride when I visit any part of our National Parks system, often called America’s Best Idea. I particularly love the ones out west with historic, epic National Parks lodges built in the early 1900s, like Many Glacier in Montana’s Glacier Park, Old Faithful Inn in Yellowstone Park, El Tovar at the Grand Canyon. I was so grateful in my former life as a bicycling adventure tour guide to get to stay in these lodges; they struck me as the most brilliant combination of human architectural vision and craftsmanship with spectacular natural settings.

Katie Slivensky: Tough one! I love Glacier Bay National Park. It’s just so gorgeous and eerie and serene and wild. Also, Mackinac Island. Lots of horses. No cars. Beautiful sights. And FUDGE.

Anna Crowley Redding: Acadia, specifically Night Sky Fest, a week in the park with astronomers looking at planets, galaxies, and constellations!

Carole GerberCharleston, SC. Gorgeous city with wonderful restaurants, and mannerly, friendly people with beautiful southern accents. Did I mention there are lots of beaches nearby?

Hayley Barrett: I’m a true-blue Boston girl. I love that dirty water!

Jason Gallaher: Hands down, without a doubt, my favorite place in America and the whole wide world is Malibu, CA. I love strolling down the pier, I love having deep conversations with local dolphins by cackling back at them, I love recreating scenes from The Craft at Leo Carrillo Beach, and it definitely doesn’t hurt that Miley Cyrus just came out with  a song named after the city.

Sarvinder Naberhaus: I love the Grand Canyon and national parks!

You can see even more beautiful pictures and descriptions of America in Sarvinder Naberhaus’s BLUE SKY, WHITE STARS! You can find out more about the book here, and you can order a copy from IndieBound, Barnes & Noble, Amazon, or your favorite bookseller!

 

 

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Filed under Book Launch, Book Promotion, Celebrations

MY BUSY GREEN GARDEN: interview with Terry Pierce & Carol Schwartz

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I had the privilege of meeting author Terry Pierce a couple of years ago at a retreat. Her new book is brilliantly beautiful–a dream come true for science teachers. This book has gorgeous illustrations, as well as a bit of mystery. Who is lurking? And what is the surprise? Find out in this playful rhyme.

Terry is giving away a FREE COPY!!!  Just leave a comment below to enter.

I chose to ask the same questions to both the author and illustrator, to gain two different perspectives. Terry is the author of more than a dozen books, and Carol has illustrated more than 3 dozen!

Welcome Terry and Carol. I’m honored to be able to interview the duo that created this delightful book.

🐞 What inspires you?

Terry: Nature. Most of my books have some aspect of nature in them. I’ve always been drawn to the natural world. Whether it’s the mountains, the beach, the desert or simply observing a beautiful garden, nature fascinates me. As a child, I could sit in a tree for hours! As an adult, I don’t climb trees anymore but still find myself in nature for long periods of time. It’s calming, peaceful and inspiring.

Carol: Nature, the endless wonder and beauty of it all, inspires me every day. I take great pleasure in the study and research of creatures and plants. They reveal patterns, designs, colors, texture and uniqueness. There is so much to learn and interpret through my art.

🐞 How long have you been doing your craft?

PierceHeadshotUCLA (2)Terry: I started writing for children in 1999. For ten years, I attended SCBWI events and read books to develop my writing skills. Then in 2009, I began the Vermont College of Fine Arts MFA program, which deepened my craft knowledge tenfold. It’s an amazing program I highly recommend.

Carol: I like to say I’ve been practicing my craft all my life. My mother says that at the age of a year and a half I drew a picture of Mickey Mouse and it looked like Mickey. I started illustrating children’s books in 1989 with a local publisher in Maryland where I lived at the time. Two years later I had an agent and a Hyperion Press trade book, Sea Squares, by Joy Hulme. Now sixty books later, I am still energized with each new project. They are all so different and, fortunately, there are tools I’ve learned throughout my career that help me to navigate the challenges associated with illustrating a picture book.

🐞 What kind of medium do you use?

Terry: I always write my first draft of a picture book with pencil and notepad. I love the feel of writing by hand as the words flow from my brain through my arm to my hand, then finally onto the paper. Doing it this way also slows the process, allowing me to be more mindful of my writing. After the first (very messy) draft, I type the story onto my computer and revise on printed drafts.

carol-schwartzCarol: I work primarily in gouache, an opaque watercolor paint. The opaque or transparent quality, depending on how thick the paint is mixed, make this medium versatile. Gouache is quick drying, which means no waiting time. That comes in handy when working under a deadline, which is most of the time. I also work in Photoshop. It has become indispensable in creating final art for books. I make a high resolution scan of my traditional work and continue to paint in Photoshop. Many details I used to hand render are now finished in Photoshop. In past years I depended on an airbrush for adding large smooth backgrounds or creating smooth textures. Now I use Photoshop to do the same thing.

🐞 How did you get started in the industry?

Terry: I casually mentioned to a friend that I wanted to try writing children’s books. She told me about the SCBWI so I joined. They’re a fantastic organization for anyone who wants to learn to write for kids. They’re what got me started and pushed me in the right direction. If it weren’t for my local SCBWI chapter, I wouldn’t have had my early publication successes.

Carol: I graduated from the Kansas City Art Institute, spending my senior year at Rhode Island School of Design in a mobility program. This gave me a good foundation to be an illustrator. When I decided to concentrate on illustrating picture books, I began attending every conference and workshop I could find. At a seminar in Maryland I signed up to have my portfolio critiqued by an artist’s representative. In time she became my agent and I began illustrating a long line of trade books for publishers such as Hyperion, Scholastic, Grosset & Dunlap and Sterling.

🐞 What is a good piece of advice you would give?

Terry: This is the toughest question! There’s so much good advice to give but what rings true to them all is to be persistent. Keep at it even when the going gets extraordinarily tough (and it will!). No matter what phase of writing you’re in, whether you’re developing your craft, submitting your work, or marketing your work, don’t give up! Identify your mistakes, learn from them and keep going. If you learn and persist, you’ll find success.

Carol: Believe in what you are doing. Become a mini expert in whatever the subject matter is you are illustrating or writing about. Find a way to get really excited about the subject. For me, its research that gives me inspiration and lets me know how to illustrate my subject.

🐞 Do you like gardening? Why did you choose to illustrate this book?

Terry: When I was a Montessori teacher, we had a school garden and I greatly enjoyed gardening with the children. There’s something about putting your hands in the soil, being close the earth, caring for the seedlings and watching them grow to maturity that’s amazing for kids. But that’s not what this book is really about…it’s about what happens in a garden! So why did I write it?

I had decided I wanted to write a cumulative story (where the text builds on itself). I recalled that my Montessori students LOVED Arnold Lobel’s cumulative book, THE ROSE IN MY GARDEN. I looked at that story as a mentor text. Of course, my story had to be different (his showcased flowers), so I pondered how I might keep the same setting, but change the focus, plot and characters. I knew most kids love bugs so I decided to focus on bugs and other animals that inhabit a garden. Then when I got the idea to include the surprise element of the developing chrysalis I was ready to write (which meant a lot of playing with words—my favorite part of writing!).

Carol: I am a long time gardener and much of what I know I learned by illustrating gardening articles for the Home section of The Washington Post newspaper. Much of my gardening has been in the Mid-Atlantic region but I’ve also tended gardens in the South and Midwest. Working to make plants grow and being rewarded with flowers makes me smile. What could be better that illustrating that happy feeling of growing all those beautiful flowers with my paints.

🐞 What are some of your favorite insects?

Terry: When I was a kid, I loved “wooly bears.”  fuzzy
I mean, what kid could resist picking one up one of these cute little fuzzy guys? It wasn’t until I was an adult that I found out they turn into tiger moths!

As an adult, I think one of the coolest insects is the praying mantis (which also happens to be one of my favorite illustrations in the book!). Praying mantises are the rule-breakers of insects. They’re the only one that can turn their head 180 degrees (imagine the advantage that gives them), and after mating the female bites off the male’s head! And the way they hold their front legs ready to strike their prey, yeah, mantises are pretty cool.

Carol: I love how dragonflies and praying mantises look like big, alien creatures. Beetles are interesting because they come in an amazing variety of shapes sizes, colors and patterns. Who doesn’t like butterflies and moths for their many colors and patterns? I respect ants for their eusocial society but I hate coming in contact with them, especially fire ants.

🐞 As a child, what were your favorite books?

fave-books2Terry: I loved any of Dr. Seuss’s books. CHARLOTTE’S WEB by E. B. White was another favorite, along with GENTLE BEN by Walt Morey and RASCAL by Sterling North. Even as a child, books with nature and/or animals appealed to me. Oh, and PIPPI LONGSTOCKING by Astrid Lindgren was a girl after my own heart. Being a tomboy, I saw myself in Pippi. I probably read that book perched in a tree!

fave-booksCarol: I remember favorite childhood books as old friends, there was Charlotte’s Web, Alice in Wonderland, Huckleberry Finn, The Tale of Peter Rabbit, Winnie the Pooh and Marguerite de Angeli’s Book of Nursery and Mother Goose Rhymes. I had a bookcase full of Little Golden Books and two large volumes of nature books, Children’s Guide to Knowledge. That’s where I learned of extraordinary creatures such as giant clams, flying squirrels and a strange bird with an extra long tail called a quetzal. Those books fascinated me and, I believe, were the start of my love of nonfiction.

🐞Terry is giving away a FREE signed copy of MY BUSY GREEN GARDEN. Just add a comment below to enter.

If you’d like to know more about Terri and Carol, please visit their websites:

https://terrypiercebooks.com

http://www.csillustration.com

🐞LINKS TO CRAFTS:

Bug jar:

https://momeefriendsli.com/2013/09/04/diy-bug-jar-for-kids/

Make a footprint grasshopper:

https://www.pinterest.com/pin/212935888610838461/

Make a colourful paper chain caterpillar with  wobbly eyes and antennae:

http://www.peekyme.com.au/take-a-peek


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About the interviewer: Sarvinder Naberhaus is a the author of Boom Boom, a picture book about the seasons, illustrated by Caldecott Honor recipient Margaret Chodos-Irvine. Her upcoming book, Blue Sky White Stars is a patriotic salute to the flag and the forces behind the forging of this great nation. Look for it June 13th, in time for the 4th of July. Illustrated by Caldecott Honor artist Kadir Nelson.

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Filed under Book Giveaway, Book Launch, Book Promotion, cover art, Illustrating, Illustrators, Interviews, Picture books, Uncategorized, Writing

Book Resources for The Nian Monster

Xingling, the main character in THE NIAN MONSTER, is a resourceful girl. When confronted by a ravenous monster, she keeps her wits about her in order to fend Nian off. She’s not afraid to ask for help, either. Over the past year, I’ve been thinking a lot about how to get THE NIAN MONSTER into the hands of readers. I heard over and over how everybody loves freebies. So in addition to swag like bookmarks and magnets, I decided to offer additional book-related resources. And, like Xingling, I reached out and asked for help from my community — the wonderful kidlit community.

Here are a few of the resources that were created for my book:

A Teacher’s Guide: Arguably, not every picture book needs a teacher’s guide, especially if it’s fiction. But I felt that there were enough cultural and geographical aspects to my book that a teacher, librarian, or parent might appreciate a guide with more information about Chinese New Year, curriculum-related activities, and discussion questions. I discovered that teacher’s guides can vary in length and cost. Being a debut author, I opted to hire Anna Chan Rekate, a debut teacher’s guide writer, but also a very experienced elementary school teacher. Anna did an amazing job — she even included a personal recipe for sesame noodles! You can download a copy of the teacher’s guide here.

A Book-Related Craft: I confess, I LOVE crafts. My basement is filled with boxes of craft materials and random objects that I save just in case I might need them for a craft. I did a lot of crafts with my sons when they were younger and I knew it would be great to have an activity for after my story time events. Kids love things that they can make themselves and bring home, plus it connects them to the story in a different, more tactile way. The incredibly creative Kirsten Cappy of Curious City (try saying that 3x fast!) developed an origami bookmark craft and illustrator Alina Chau drew the Nian Monster so that it looks like Nian is “eating” the corner of your page! Download the template here and make a Nian bookmark with your kids (or for yourself)! Kirsten and her intern Sophia even made an instructional video, which you can watch below or on YouTube.

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The Nian Monster bookmark will chomp on your page!

 

An Event Kit: I knew I needed to reach teachers and librarians, but I was at a loss about how to do so. Again, Kirsten Cappy came to my rescue. She has access to an extensive network of educators. Kirsten recommended creating an event kit so that educators could make story time with THE NIAN MONSTER an interactive experience. The event kit includes instructions and a template for creating a giant Nian mask. An adult can pretend to be Nian or the kids can “feed” Nian fish, noodles, and sticky rice cake just like in the book (fake fish are used — no live fish will be harmed during story time). The event kit is available at Curious City.

Here's me channeling my inner Nian Monster!

Here’s me channeling my inner Nian Monster!

Whether your book has yet to be sold or is headed for publication, it’s not too early to think about what kinds of resources you want to offer your readers. I added an Author’s Note to THE NIAN MONSTER when it was still in manuscript form, explaining the symbolism of the Chinese New Year foods in the story. If there’s an aspect of your story that you think readers would like to know more about, you might consider adding a short Author’s Note as well. And if you decide against it, there are plenty of opportunities to develop and offer educational resources after publication.

Good luck and thank you for celebrating my book launch week with me! Don’t forget to leave a comment on this post (or any EMUs Debuts post this week) to be entered into a giveaway of THE NIAN MONSTER.


andrea-wang-author-photo-2016

Andrea Wang’s debut picture book, The Nian Monster (Albert Whitman & Co., December 2016), is a Chinese New Year folktale retelling set in modern-day Shanghai. She has also written seven nonfiction books for the educational market and is working on a middle grade novel. Andrea is a former environmental consultant and now writes full-time. She recently moved from the Boston area to Denver, where she lives with her husband, two sons, and a dog that will do anything for food. That pretty much describes her family, too.

You can find Andrea online at http://www.andreaywang.com, on Twitter under @AndreaYWang, and on Instagram as @andreawhywang.

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Filed under Book Giveaway, Book Launch, Book Promotion, Education, Picture books, resources, Uncategorized

Swirling the Drain…

Last month, I had an idea for today’s post. It wasn’t a bad idea, and one I might use eventually, but when it came time to actually DO something about it (it involved other people), an uneasy feeling came over me. That little voice saying, “Are you crazy? One more project to coordinate?” Let me set the scene…

I had just finished a round of revisions for my novel. CHECK.

I finally got a messy first draft on a new picture book story down on paper that I’d been thinking about for two months. CHECK.

I had to start seriously thinking about a promotional plan for my upcoming books. CHE–. UH-Oh.

This was me…

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Book promotion???

Starting a new project that involved multiple people just wasn’t going to happen. The fact is, I feel like I’m swirling the drain every time I think about book promotion. Which seems silly. I’ve launched books before. I’m done blog tours and had signings. I’m not new to this. BUT…the last time I launched a new book was in 2008. It feels like I’m learning it all over again! Couple that with the facts that 1) I start teaching another online course in January, and 2) I have one book coming out on Jan. 31 and another on March 15, well…there you go! My brain is swirling.

One of the things I’ve come to learn about myself through the years is that when I begin to feel a sense of panic my best remedy is to act, which usually involves planning (at least that way I feel like I’m moving forward—even if I don’t know where I’m going). Maybe it’s because writing (even list-making) is a comfortable place for me but regardless, it always helps. So, I did a little research and found three resources for helping me get started with planning some promotional activities.

First, I recalled from years past that authors Mary Hershey and Robin LaFevers  had a fabulous blog about marketing for introverts, Shrinking Violets Promotions. I admire these two generous ladies for their writing but also because their blog is loaded with all kinds of great ideas. Because I’m an introvert, their blog speaks to me and provides me with some great advice.

Second, I came across an article on Author Unlimited called “50 Ways to Promote Your Book.” It also has many ideas (50 + more! For both adult and children’s market authors). This helped stop my brain from swirling and got it focused on some real action—things I could implement!

dessert

Third, and best of all (because like a fabulous dessert, I save the best for last), I did some research and have initiated a conversation with Curious City,  a children’s book marketing agency. Kirsten Cappy is the heart of Curious City and a promotional dynamo. One of the things that appeals to me is that Kirsten can tailor-make a marketing plan that meets the needs of the individual author. So, for someone like me (remember, I’m an introvert!), this is very, very appealing. Just like a fabulous dessert (except Kirsten doesn’t make my mouth water!).

So, if you’re in that place where you’re starting to think about book promotion (post-deal but prior-to-launch), give these sites a look. I hope they help you on your own promotional journey!

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PierceHeadshotUCLA (2)About Terry Pierce…

Terry writes picture books, easy readers and board books and is whittling away at a middle-grade adventure novel. She lives in the California desert but avoids the summer heat by retreating to Mammoth Lakes every summer to hike, bike, write and dip her head in high mountain sky. She’s a Vermont College of Fine Arts graduate and teaches online children’s writing courses for UCLA Extension (go Bruins!).

 

 

 

 

 

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Filed under Book Promotion, Panic, Promotion

Uncharted Space

If you missed Donna’s eye-opening blog post last week about her To Do List sixteen days before her book launches, check it out here. I’ve also been thinking a lot about my own pre-pub-date To Do List. Even though my own book doesn’t launch until December 1st, it feels like the date is approaching at high speed. Maximum warp, in fact. In the back of my head, I can hear Captain Jean-Luc Picard exhorting me to “Engage!”

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I might not be helming the Enterprise into deep space, but I am trying to steer my book into readers’ hands. So I’m taking his directive to heart, figuring out how to engage potential readers of my book after (and even before) it releases. Here are a few of the things I’ve been doing:

 

  • Researching printers for business cards, postcards, bookmarks, and other paper swag. This involves making dozens of seemingly monumental decisions. Matte or glossy paper? (Tip: choose at least one matte side if you want to write on it later.) Square or rounded corners? (Rounded. So I can’t poke myself in the eye with it.) Stickers or bookplates or magnets? (Um, maybe.) Where is a replicator when I need one?

 

  • Setting up my SCBWI Book Blast page. This is a promotional event that will be run by SCBWI from October 10 – November 18, 2016. The templates provided made setting up my page so easy, I didn’t feel like I needed an android to help me.

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  • Teaching myself how to use iMovie. Okay, maybe I didn’t really teach myself. I watched a couple of great YouTube tutorials and then dived in. There was a lot of trial and error. The Undo button was my BFF. But over the course of a week, I was able to put together a simple book trailer. It’s not the holodeck, but I’m pretty proud of it.

 

  • Taking advantage of events organized by others, such as Trick or Reaters, a spook-tacular program to “make Halloween a day to discover stories and literature.” Run by Curious City and sponsored by EMLA, this event is less frightening than a Ferengi and way more cool.

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I’m trying to heed the advice to only do as much promotion and marketing as I’m comfortable with, but it’s hard. I want so badly for my book to engage readers and it’s easy to feel like I’m not doing enough. I want to have an event kit and a teacher’s guide, but I know those things are beyond my current abilities. I’ve decided to delegate those pieces to other, more qualified people, and I trust them to “make it so.” Despite that, I’m filled with a nagging sense that there is still so much left to do. As a debut author, I often feel like I’m steering through uncharted space, never sure what is beyond the next bend (wormhole?), not confident that I can make it. But, as Capt. Picard said:

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Andrea Wang

Andrea Wang’s debut picture book, THE NIAN MONSTER (Albert Whitman, December 2016), is a Chinese New Year folktale retelling set in modern-day Shanghai. She has also written seven nonfiction books for the educational market.

Andrea spent most of her first grade year reading under the teacher’s desk, barricaded by tall stacks of books. Now she sits at her desk, but she’s still happiest surrounded by piles of books. Andrea is a former environmental consultant who helped clean up hazardous waste sites. She lives in Colorado with her husband, two sons, and a plump dumpling of a rescue dog. She loves trying new foods and named her dog Mochi, after one of her favorite desserts.

You can find Andrea online at her website, on Twitter, and on Instagram.

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A Chat with Agent Erin Murphy about The Charmed Children of Rookskill Castle by Janet Fox

 

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The Charmed Children of Rookskill Castle by Janet Fox is a book I fell in love with on page one and could not put down until I read the very last word. I, however, was not the first to fall in love with this read-with-the-lights-on mystery. That honor goes to Janet Fox’s agent, Erin Murphy of Erin Murphy Literary Agency (EMLA). I had the privilege of talking with Erin about her first impressions of this unforgettable story. But first, a bit about the Charmed Children of Rookskill Castle.

“Keep calm and carry on.”

That’s what Katherine Bateson’s father told her, and that’s what she’s trying to do: when her father goes off to the war, when her mother sends Kat and her brother and sister away from London to escape the incessant bombing, even when the children arrive at Rookskill Castle, an ancient, crumbling manor on the misty Scottish highlands.

But it’s hard to keep calm in the strange castle that seems haunted by ghosts or worse. What’s making those terrifying screeches and groans at night? Why do the castle’s walls seem to have a mind of their own? And why do people seem to mysteriously appear and disappear?

Kat believes she knows the answer: Lady Eleanor, who rules Rookskill Castle, is harboring a Nazi spy. But when her classmates begin to vanish, one by one, Kat must uncover the truth about what the castle actually harbors—and who Lady Eleanor really is—before it’s too late.

Now, to my chat with Erin.

When you first read this novel, what was your initial impression?

Erin: Something like, “My God, this woman can write!” WWII-era England is a great sweet spot for me so far as pleasure-reading, so when Janet first queried me and described this project (then called Chatelaine), I literally wrote back, “I want to read it right this minute.” When I did read it, it didn’t just meet my expectations, it far exceeded them.

Of all the characters in The Charmed Children of Rookskill Castle, who do you most identify with?

Erin: Kat, of course. Oh, do I identify with the need to balance left-brain and right-brain thinking—although the older I get, the more I favor the intuitive and imaginative. Plus, she’s an eldest child, always feeling responsible.

I was wonderfully surprised at Janet’s ability to seamlessly blend mystery, suspense and fantasy on the very real backdrop of WWII. How do you feel about the blended genres?

Erin: I absolutely adore them. Speaking of imaginative things, I think some of the most imaginative books I’ve read have been blended genres. There’s just something about mashups that brings out both the comfortingly familiar and the wonderfully surprising.

Finish this sentence: You must read The Charmed Children of Rookskill Castle because …

Erin: …it will sweep you away to another time and place and you will be satisfied until the very last page!

Your favorite mystery as a kid?

Erin: I can’t pick just one! I was a voracious mystery reader, especially on summer vacation, when I’d devour every book by a mystery author—the Trixie Belden books, and Nancy Drew, and the Hardy Boys, and Agatha Christie, and Sherlock Holmes….Right now I’m exceptionally busy and stretched thin as I prepare to relocate across the country, and the reading I reach for? Mystery series. Even now, that is escapist comfort reading to me.

And since no good interview would be complete without a surprise question…What’s the oddest job you have ever had?

Erin: That’s a funny non-sequitur of a question! I guess it was the brief period when I was a Secret Diner, eating at various locations of a particular chain restaurant and turning in reports on the food quality, service, and cleanliness. But all I got paid was free meals.

Huge thanks to agent and secret diner extraordinaire, Erin Murphy, for sharing her thoughts on Janet’s wonderful story. Charmed Children of Rooksill Castle is at a bookstore or library near you. Today!

 

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IMG_9552   Elly Swartz is a middle-grade author whose debut novel, FINDING PERFECT, comes out October, 18, 2016 (FSG). FINDING PERFECT is a middle grade story about a twelve-year-old girl named Molly, friendship, family, betrayal, OCD, and a slam poetry competition that will determine everything. Elly lives in Brookline, Massachusetts with her husband, two sons and beagle named Lucy. If you want to connect with Elly or learn more about what she’s working on next, you can find her at www.ellyswartz.com, on Twitter @ellyswartz or Facebook.

 

 

 

 

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Finding Perfect Gets a Cover!

Today is THE day.  The day the cover for my debut middle grade novel, FINDING PERFECT, sneaks past the gate and shows itself to the world. The day I’ve been waiting for.

So. Here. It. Is.

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I am so grateful to Kristi Radwilowicz of FSG, the force behind my cover, for her thoughtful creativity, and Angie Chen, my editor, for her unending editorial wisdom, and the entire FSG team for their continued support.

When you read the book, you’ll be amazed to see how many story elements Kristi was able to weave into my cover! Now, for a bit about the book:

To twelve-year-old Molly Nathans, perfect is:

  • The number four
  • The tip of a newly sharpened No. 2 pencil
  • A crisp white pad of paper
  • Her neatly aligned glass animal figurines

What’s not perfect is Molly’s mother leaving the family to take a faraway job with the promise to return in one year. Molly knows that promises are sometimes broken, so she hatches a plan to bring her mother home: Win the Lakeville Middle School Poetry Slam Contest. The winner is honored at a fancy banquet with white tablecloths. Molly is sure her mother would never miss that. Right…?  

But as time passes, writing and reciting slam poetry become harder. Actually, everything becomes harder as new habits appear, and counting, cleaning, and organizing are not enough to keep Molly’s world from spinning out of control.

In this fresh-voiced debut novel, one girl learns there is no such thing as perfect.

Stay tuned. FINDING PERFECT hits shelves October 2016! Until then, thanks for letting me share my cover and my excitement.

 

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Elly Swartz loves writing for children, and not long after she began writing, she got a sign that, indeed, this was the right path for her. She opened a piece of Bazooka Joe gum and wrapped around the sugary, pink delight was a fortune that read, “You have the ability to become outstanding in literature.”  She keeps her fortune tacked next to her desk in her office.

Elly’s debut middle grade novel, FINDING PERFECT comes out on October 18th, 2016 with Farrar, Straus and Giroux. FINDING PERFECT is a middle grade story about a twelve-year-old girl named Molly, friendship, family, betrayal, OCD, and a slam poetry competition that will determine everything. She happily lives in Brookline, Massachusetts with her husband, two tall and loving, twenty-something sons and one-year-old beagle named Lucy.

You can visit Elly on her websiteFacebook, and Twitter.

 

 

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A Looney Interview with Author Luke Reynolds

I bought, read and loved Luke Reynolds’ debut book, THE LOONEY EXPERIMENT. Robert Looney reminded me of my high school government teacher, Arnold Brix – brilliant but weird. Or is that “weirdly brilliant”? Whatever! It’s a personality type guaranteed to capture the minds and hearts of adolescents. Naturally, I had some questions for the author. (Writers always do.)

You dedicate your book to Robert Looney (for faith), to John Robinson (for hope) and to your wife Jennifer Reynolds, for love. I understand that Mr. Looney and Mr. Robinson were your teachers. Could you give some more details about Mr. Looney— i.e. when he was your teacher? Did he, too, use offbeat teaching methods? How did he influence you?

These two teachers—Mr. Looney and Mr. Robinson—are two of the most remarkable people I was fortunate to know and learn from. I had Mr. Robert Looney when I was a fifth grade student at John F. Kennedy Elementary School in Windsor, Connecticut. The real Mr. Looney had wild hair and endless energy, and the thing I remember most about him was when he stood on a chair during our first class session, held up the dreaded spelling textbook in his hand, and then proceeded to toss it into the trash. My friends and I were enthralled. That year, Mr. Looney led us through his self-titled FLAIR writing program, in which we crafted all kinds of stories, poems, and essays.

During college, when I was learning to be a teacher myself, Mr. John Robinson was my mentor teacher. John spoke about literature and writing with so much energy and love that I thought he would burst. His passion translated to his students and I found the two great passions of my own life: teaching and writing. I still correspond with both my inspiring teachers. The Looney Experiment exists because of their model, their passion, and their core beliefs.

I admire your use of similes! A few examples: Atticus’s teacher’s face “stretches out like she’s about to blow painful bubbles.” When she’s angry at Atticus, who’s afraid to speak in class, for not presenting his report, she looks at him “with eyes like the points of nails.” Shy, self-conscious Atticus pretends “My voice is like thunder.” His discomfort amuses the class bully: “a smirk grows like bacteria across Danny’s face, threatening to take over all the skin that remains.” Do you feel similes are particularly useful in writing for this age group? Why?

Similes feel really natural when I write. It’s the way my brain works. I love similes because I feel like they give layers of character and meaning to my book. I can only hope readers of The Looney Experiment feel similarly!

I rewrote a lot of the metaphors to try and keep them fresh and authentic. I owe MASSIVE gobs of gratitude to my amazing agent, Ammi-Joan Paquette. The Looney Experiment went through many drafts and Joan offered incredible counsel and ideas for revision. She gave me expert advice on how to keep the metaphors fresh and vivid. I also thought the character of Atticus Hobart—with his wildly active imagination—would be a huge fan of writing with metaphor as a lens through which he viewed the world!

When Atticus’s imagination takes over, he has inner dialogs with various people and objects (i.e., Robert Frost, his gray baseball tights, a sports commentator, Audrey Higgins) are funny and insightful. Did you start out using this technique?

The book did start with this technique in the first draft—and through all 11 versions, it kept the dialogue of intangible objects or long-dead (or non-existent but created) people would have conversations with Atticus. This was certainly the most FUN part of writing this novel. I kind of just let Atticus do his thing.

LOVE your description of Mr. Looney, who subs when his teacher goes on maternity leave: “. . . his sagging, crinkled skin looks like it’s going to fall right off his face and go sliding down his body until it hits the floor in a big puddle of soggy, soppy, old-person flesh.” Did you imagine this physical description right away? Or did you tinker with it throughout your writing process?

This was one of the original lines of the first draft. I realized that Mr. Looney had to be old—it had to seem to 8th graders that he should be in a nursing home rather than a classroom. When I read this part aloud to people, they half-laughed and half-gagged, and I thought: that’s just about the reaction I am hoping for.

Mr. Looney doesn’t fit into Atticus’s description of the four types of teachers. (I taught middle school for a year and they rang true for me.) Please summarize those four types for those who haven’t yet read your book. Which type best describes you?

Sure! The four types that Atticus describes are: 1) the Non-nonsense teacher (tough and could pummel your heart with a pinky). 2) The “Everything is Magical Teacher” who begins with a glow of positivity but rapidly descends into chaotic attempts to take back control because everyone is going ABSOLUTELY CRAZY! 3) The nice teacher who also is stern and whose class is pretty interesting. 4) The “I don’t give a darn about you” teacher. I  hope I am in the category of the third teacher with a mix of Mr. Looney’s zaniness thrown in, but my students could answer that question much better than I can!

Atticus is also dealing with his critical and distant father moving out. As he mulls over what he, his mom, and his brother might have done to cause his dad to leave, he wonders: “I can’t figure out what’s worse: having a crappy dad who doesn’t really like you much or not having a dad at all.” This is just pitch perfect! Have you had your own students talk with you when their parents separated or divorced?

 This is a huge issue for many of my students, and many do want to write and talk about it. For whatever reason, middle school seems like a time when parents choose to separate, so these students are grappling with intense and confusing emotions. I am in a public school system, so I can’t give these students a big hug and tell them that everything is going to be okay. We don’t always know how, but it will. And I remind them that it’s always good to talk things through with people they trust, to journal about it, to ask for help. The truly courageous always ask for help.

Mr Looney tells the class the one thing he’s learned in 47 years of teaching is: “We are most afraid of ourselves.” How did you as a writer come up with this?

I think this came right up out of my own heart. When I look at the situations I’ve been in throughout my life.  I think I am most afraid of myself. Deep down, it’s not all the outward stuff and obstacles—it’s the inner stuff. I love what William Faulkner said about this in his Nobel Prize acceptance speech: “The young man or woman writing today has forgotten about the problems of the human heart in conflict with itself which alone can make good writing because only that is worth writing about, worth the agony and the sweat.”

Mr. Looney defines courage this way: “Courage is the ability to keep going no matter how hard life feels. How did you come up with such a simple, eloquent definition?

I used to admire protagonists who performed amazing acts of heroism. I thought they had the market cornered when it came to courage. But when I became a teacher, my views began to change (and that notion was positively crushed when I became a dad). I saw the students had courage when they faced really tough obstacles at home, but kept trying.  And when, for a few years, I was a stay-at-home father in England, I saw that there was certainly no glory in that enterprise. There was no fanfare for a diaper well-changed or a tantrum skirted. I thought of those who fight unsung battles everyday (far tougher than mine), and began to see courage as the choice to keep moving forward when everything within and around you just wants to stop.

Mr. Looney’s only formal assignment is that the class read Harper Lee’s To Kill a Mockingbird. Atticus loves the book and is thrilled to learn his mother named him after Atticus Finch. What part did Harper Lee’s book play in the development of your debut novel?

Harper Lee’s Atticus Finch in To Kill a Mockingbird epitomized quiet courage. He makes the right choice and he keeps moving forward even though everyone thinks he’s doing something crazy—looney—and pointless. I loved that idea—the notion that courage can be doing anything that others say doesn’t make sense, but you know deep down it does. For Atticus Finch in To Kill a Mockingbird, the stakes are pretty high. So I wanted to change the stakes and show how the same kind of courage is evidenced when, like my character Atticus Hobart, we keep moving forward—with whatever hope we can muster—in our own small worlds and in our own lives.

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